Case Study: Solent Plastics automates checkout and reduces cart abandonment with ShipperHQ

Solent Plastics cuts cart abandonment by 25% with ShipperHQ

Solent Plastics, a UK-based supplier of industrial storage containers, faced a significant operational challenge due to its complex shipping requirements. Their manual, enquiry-based ordering process required the sales team to make between 50 and 100 phone calls daily to provide delivery quotes, which created friction for customers and cost the business smaller orders. They partnered with shipping rate management provider ShipperHQ to automate their checkout.

ShipperHQ implemented a solution on Magento that used Dimensional Packing and custom shipping rules to calculate accurate, real-time delivery rates. This automation saved the company over 8 hours per day, reduced cart abandonment by 25%, and increased smaller order volume. The solution also preserved a personal touch by automatically routing complex orders to a manual quote process, allowing ShipperHQ to provide a hybrid checkout experience that boosted efficiency and customer satisfaction.

Solent Plastics