Case Study: Hoosier Racing Tire increases average order value and streamlines complex shipping with ShipperHQ

Hoosier Racing Tire boosts AOV by $10 with ShipperHQ

Hoosier Racing Tire, a supplier of racing tires and branded merchandise, faced significant challenges in managing complex shipping logic across their diverse product catalog. Their eCommerce platform lacked the ability to apply different shipping rules and promotions to specific product lines, such as offering free shipping on apparel but not on tires. This limitation, coupled with difficulties in calculating accurate rates for odd-shaped items, resulted in manual workarounds and cost inefficiencies. They turned to ShipperHQ for a solution.

By implementing ShipperHQ's shipping rules and dimensional packing features, Hoosier Racing Tire gained granular control over their shipping promotions and rate calculations. The solution automated product-specific logic, applied state-level surcharges, and offered in-store pickup. The results were substantial: a 20-30% lift in shipping promotion performance, a nearly $10 increase in average order value, and thousands of dollars saved annually through optimized rates and packaging. ShipperHQ also eliminated several hours of weekly manual work and contributed to an 8% reduction in cart abandonment.

Hoosier Racing Tire