Case Study: Carrefour Belgium achieves increased franchisee satisfaction and real-time delivery visibility with Shippeo

Streamlining operations at depots and providing franchisee store owners with accurate and reliable information on their incoming deliveries

Carrefour Belgium, part of the Carrefour Group, runs 850 stores (90% franchised) and faces tight turnarounds across a high-volume network—about 250 trucks making 450 trips daily—where late or unknown deliveries disrupt store operations and franchisee satisfaction. To address this, Carrefour Belgium deployed Shippeo’s real-time transport visibility platform to give stores and distribution centers reliable, centralized delivery information.

Shippeo consolidated tracking for ~1,500 trucks, 370,000 loads per year and three carriers into one real-time view, using onboard devices and ML-driven ETA predictions while sending email/SMS alerts and tracking links to stores. The Shippeo solution reduced phone and email follow-ups, enabled proactive corrective actions at DCs, improved measurement of planned vs. actual arrivals and carrier turnaround times, and increased franchisee satisfaction.

Carrefour Belgium

Ignace Craeye

Director E-Logistics