Case Study: Coca-Cola Hellenic Bottling Company improves on-time deliveries and logistics efficiency with Shippeo

Coca-Cola Hellenic Bottling Company - Customer Case Study

Coca-Cola Hellenic Bottling Company (Coca-Cola HBC) is a global beverage bottling leader operating across 28 markets with more than 400,000 truckloads shipped to customers each year. This масштаб and complexity created significant administrative effort, made exception handling time-consuming, and limited visibility for recipients and customers, impacting both operational efficiency and customer satisfaction. Coca-Cola HBC selected Shippeo’s real-time transportation visibility platform, with smooth integration into SAP and existing systems being a key requirement.

By implementing Shippeo, Coca-Cola HBC improved real-time visibility across its transportation network, enabling better collaboration with carriers and more accurate ETAs and delivery status updates. The result was improved service levels, reduced calls and emails for back-office teams, greater logistics efficiency, and lower transportation costs through reduced waiting times and better resource planning. With the tracking threshold reached, Coca-Cola HBC is also using Shippeo’s data analytics to drive further productivity gains and shift operations from reactive to proactive.

Coca-Cola Hellenic Bottling Company

Antonio Ventriglia

Group Logistics Director