ShipMonk
11 Case Studies
Case Study: BetterBack achieves rapid, reliable global fulfillment after Shark Tank with ShipMonk
A ShipMonk Case Study
BetterBack - Customer Case Study
BetterBack makes a lightweight, portable posture trainer that eases and helps prevent back pain. After raising $1.2 million on Kickstarter, founder Katherine Krug experienced fulfillment failures with her original provider — orders were messed up and the vendor would not take responsibility or communicate — so she switched to ShipMonk for fulfillment services and better pricing.
ShipMonk stepped in as BetterBack’s 3PL partner, managing Kickstarter/Indiegogo and a post–Shark Tank surge; all 8,000 orders from the episode weekend were picked, packed and shipped the following Monday. ShipMonk also supported international delivery to over 115 countries and provided 24/7 support, helping improve customer satisfaction and enabling BetterBack’s continued growth.
Open case study document...
BetterBack
Katherine Krug
Founder