Case Study: Midwest Equipment Sales achieves faster, streamlined LTL shipping with ShipHawk

Midwest Equipment Sales - Customer Case Study

Midwest Equipment Sales, a leading supplier of rubber tracks, skid steer tires and undercarriage parts with six shipping warehouses across the U.S. and Canada, struggled with an inflexible NetSuite-era shipping system that required frequent customizations, couldn’t add carriers, forced a five‑step rate-quote process on sales reps, and limited batch label printing to five orders while the company ships hundreds daily. Seeking a more flexible, scalable NetSuite-compatible solution, Midwest Equipment Sales selected ShipHawk as its new shipping platform.

ShipHawk’s NetSuite integration, open APIs and LTL features let MWE pull immediate shipping rates with a single click, customize document flows, and print labels, BOLs and packing slips in one step. The change eliminated the five-label batching cap (enabling batch processing at scale), sped up sales and warehouse workflows, reduced mis-shipments, and delivered measurable time savings for LTL handling — all achieved through ShipHawk’s platform and ongoing product updates.

Midwest Equipment Sales

Peter Westlake

VP of Technology