Case Study: Maxima Racing Oils achieves real-time inventory visibility and optimized fulfillment with ShipHawk

Maxima Racing Oils - Customer Case Study

Maxima Racing Oils, a Southern California–based maker and distributor of high‑performance lubricants with seven warehouses, faced growing warehouse and inventory visibility problems tied to a legacy ERP and spreadsheet‑based WMS. Rapid sales growth during the COVID‑19 pandemic exposed gaps—no real‑time stock visibility, error‑prone FIFO practices, no automated bills of lading, and frequent manual checks—so Maxima upgraded to NetSuite and selected ShipHawk WMS to modernize warehouse operations and gain live inventory control.

ShipHawk implemented a license‑plate‑managed WMS integrated with NetSuite that automated transactions, created pick/fulfillment flows, and generated documented bills of material and workflows for blends and packaging. The solution gave Maxima instant visibility by bin, lot code and container, brought full lot‑controlled lifecycle traceability across 1,400 bills of material, optimized fulfillment and shipping, and simplified seasonal staff onboarding—replacing time‑consuming manual checks with click‑of‑a‑button inventory insight from ShipHawk.

Maxima Racing Oils

Brandon Ciaccio

Product Manager