Case Study: Mann Lake achieves 50% faster order processing and avoids hiring 10–12 additional employees with ShipHawk

Mann Lake - Customer Case Study

Mann Lake, a leading manufacturer and retailer of beekeeping supplies with seven distribution centers, faced a growing fulfillment challenge after implementing NetSuite in 2020. With roughly 12,000 SKUs (from 1–60 lb), some HAZMAT items, and an outdated shipping system that couldn’t integrate with NetSuite or automate carrier rate-shopping, the company relied on slow, error-prone manual processes and had a packing/processing bottleneck. Mann Lake selected ShipHawk’s shipping solution, including its Smart Packing™ capabilities, to solve these problems.

ShipHawk was rolled out across all seven Mann Lake distribution centers to automate carton selection, calculate final packed weights and dimensions, enforce HAZMAT and special-handling rules, and deliver real-time carrier rate intelligence. The implementation cut order processing time by 50% (about 1.5 minutes saved per order), consolidated steps so packers process their own orders, and eliminated the need to hire an estimated 10–12 additional employees to keep up with demand.

Mann Lake

Shana Rowlette

Chief Financial Officer