Case Study: Hyper Racing achieves automated packing, accurate shipping rates, and increased fulfillment efficiency with ShipHawk

Hyper Racing - Customer Case Study

Hyper Racing, a micro-sprint race car and parts retailer (ERP: NetSuite), struggled with shipping across three warehouses and roughly 8,000 SKUs whose sizes and weights vary widely. The small warehouse team was rushing packing, often grabbing whatever carton was nearby, and didn’t have time to manually rate-shop hundreds of daily packages—resulting in higher shipping costs and inconsistent customer experience. Hyper Racing chose ShipHawk to provide an automated shipping, pack optimization, and NetSuite-integrated rating solution.

ShipHawk implemented automated packed-dimension/weight calculations, optimal box selection, in-cart real-time shipping rates, and two-way integration that writes fulfillment details back to NetSuite. The solution eliminated manual measuring/entry, increased fulfillment efficiency and accuracy, boosted daily order throughput without adding headcount, reduced shipping costs through accurate rate shopping, and improved the customer ordering experience.

Hyper Racing

Mike Dicely

Owner and Founder