Case Study: JL Marine achieves improved margins and scaled fulfillment with ShipHawk

How Power-Pole maker JL Marine has improved margins, boosted efficiencies, and even found a way to expand into new markets

JL Marine, maker of the Power-Pole shallow-water anchor, was struggling with packing and shipping headaches that ate into margins and prevented scalable growth. With hundreds of diverse SKUs, frequent dimensional discrepancies and a fully manual fulfillment process, JL Marine needed a logistics-automation partner — and turned to ShipHawk for real-time rates, packing optimization and multi-carrier rating intelligence.

ShipHawk implemented an automated shipping algorithm and shipping API integrated into JL Marine’s Everest ERP to provide on-demand, highly accurate pricing, optimal packing decisions and seamless fulfillment workflows. The ShipHawk solution reduced manual labor, eliminated dimensional pricing surprises, improved margins through accurate automated pricing, increased staff productivity by repurposing employees to higher-value work, boosted ROI per shipment and enabled JL Marine to expand into new markets.

JL Marine

Anthony Thorn

Director of IT