Case Study: Greenlane Marketing achieves 89% faster fulfillment and single-platform shipping with ShipHawk

Greenlane Marketing - Customer Case Study

Greenlane Marketing (NASDAQ: GNLN), a global distributor serving thousands of smoke shops, retail chains and DTC customers, had outgrown its patchwork of locally installed shipping tools. The company faced slow, manual fulfillment steps, no automated HAZMAT label generation, difficulties integrating with its WMS (RF‑SMART) and ERP, and trouble handling Canadian carriers and seasonal volume spikes — so Greenlane Marketing chose ShipHawk’s cloud-based shipping platform to address these challenges.

ShipHawk implemented a single, centralized shipping solution that integrated with RF‑SMART and Greenlane’s ERP, automated HAZMAT labeling, and enabled scan-scan-print workflows. As a result, ShipHawk replaced six different shipping softwares, cut processing time by 89% (from 45 seconds to 5 seconds), consolidated Canadian and domestic volume onto one platform, provided real‑time rate shopping and more carriers, and allowed Greenlane Marketing to handle seasonal spikes seamlessly.

Greenlane Marketing

Jason Claxton

ERP Developer