Case Study: FELLERS achieves 95% on-time delivery and 6X faster fulfillment with ShipHawk

FELLERS - Customer Case Study

FELLERS, a national wholesale distributor of signs and graphics films operating 40 U.S. warehouses and owner of the CheetahWrap eCommerce brand, faced fragmented systems after several acquisitions and chose NetSuite as its ERP. To unify fulfillment and speed up shipping across brands, FELLERS selected ShipHawk as its shipping and fulfillment solution.

ShipHawk implemented its fulfillment platform — including Smart Packing and integrations with NetSuite and Shopify — to automate packing, carrier selection and order routing. As a result, FELLERS achieved 95% on-time delivery, cut order preparation from one minute to 10 seconds (a 6X reduction in shipment processing time), saves dozens of labor hours per month, and enables real-time shipping rate comparisons for CheetahWrap, reducing costs and manual decision-making across 40 warehouses.

FELLERS

Sameer Afsar

Chief Information Officer