Case Study: JOOLA achieves 98% faster order processing and 400% higher throughput with ShipHawk

JOOLA - Customer Case Study

JOOLA, a long-established sports equipment manufacturer and newcomer to pickleball, faced growing fulfillment pressure as order volumes surged. Their legacy shipping software caused long wait times (up to 30 minutes per order), required many manual decisions, couldn’t rate-shop, and struggled to handle both small parcel and LTL shipments despite JOOLA’s NetSuite ERP — so they turned to vendor ShipHawk for a more robust shipping solution.

ShipHawk’s shipping platform, including Smart PackingTM cartonization and carrier rate comparison, was integrated with JOOLA’s systems and NetSuite to automate box selection, rate-shop carriers, and manage small parcel and LTL flows. The result: order processing time fell from 30 minutes to 30 seconds (a 98% reduction), daily throughput rose from ~200 to 1,000 orders (400% improvement), shipping costs were reduced, and JOOLA gained greater visibility and faster fulfillment thanks to ShipHawk.

JOOLA

Yao Lin

Operations and Logistics Manager