Case Study: Tushy achieves seamless scaling to 10,000 orders/day during COVID with Shipfusion

How TUSHY Transformed Bidets into a Staple for Businesses in Covid

Tushy, a startup that disrupted the bidet and toilet paper market, faced sudden, unforecasted demand during the early months of COVID — including spikes to roughly 10,000 orders per day — while managing large-to-medium package sizes, tight cost targets, and strict SLA expectations. After struggling with a less-capable 3PL, Tushy needed a tech-enabled, scalable fulfillment partner that could support domestic and international distribution.

Shipfusion provided plug-and-play order fulfillment services, a customer-friendly platform with API integration, rapid customizations, and dedicated account management. Shipfusion seamlessly scaled to handle about 10,000 daily orders across multiple fulfillment locations, maintained 99.9% order accuracy and high customer satisfaction, and enabled expanded shipping into Canada and Australia so Tushy could continue growing.

Tushy

Krystal Daniel

Senior Operations Manager