Case Study: Alabaster achieves 135% TikTok Shop growth with Shipfusion fulfillment

Alabaster Achieved 135% Growth on TikTok Shop — Here’s Their Strategy

Alabaster, a DTC brand that designs visually modern Bibles, saw a viral TikTok video turn its TikTok Shop into a sustained demand engine, creating inventory shortages, surging customer service needs, and the risk of penalties from TikTok’s strict two-day shipping SLA. To handle the unexpected growth, Alabaster engaged Shipfusion for scalable order fulfillment and real-time visibility through Shipfusion’s fulfillment services and Shipfusion 360.

Shipfusion rapidly scaled operations—managing inventory inbounding, per-pick pricing, automatic carrier rate shopping, and same-day/next-day shipping—so Alabaster met TikTok SLAs and preserved its shop score. The partnership enabled Alabaster to handle roughly 20,000 orders versus an expected 5,000, achieve a 135% increase in TikTok Shop ecommerce, and use Shipfusion’s data-driven insights to plan future peaks and expand fulfillment capacity.

Alabaster

Brian Chung

Alabaster