Case Study: Build-A-Bear Workshop boosts ecommerce and reduces label printing time with ShipEngine

Build-A-Bear Ramps to 12k In-Store Shipments After 4-Week Implementation

Build-A-Bear Workshop, Inc., a global retailer, faced a challenge when the COVID-19 pandemic closed malls and sidelined its workforce. While rapidly implementing a new ship-from-store strategy with an order management system from DeckCommerce, their in-store associates were hampered by an inefficient shipping label process. Manually entering data on the FedEx website to print a single label took 3-4 minutes and was prone to error.

By integrating the ShipEngine shipping API into their system, ShipEngine provided the solution. With one click, associates could now generate labels directly within their existing workflow. This reduced the label printing process from minutes to mere seconds. As a result, Build-A-Bear was able to ramp up to 12,000 in-store shipments and experienced a 30% weekly increase in ecommerce volume, enabling them to efficiently handle a significant portion of their holiday orders directly from stores.

Build-A-Bear Workshop, Inc.