Case Study: Craft Club Co. achieves fast, simplified fulfillment and global scalability with ShipBob

Why Sydney-Based Craft Club Co. Chose ShipBob’s Global Fulfillment Solution

Craft Club Co., a Sydney-based maker of modern cross-stitch and rug kits founded by Nakisah Williams, quickly outgrew self-fulfillment as orders surged after new product launches. Facing long nights packing orders and the need for reliable inventory and order management — plus a desire to expand into markets like Canada, the UK and the US — Craft Club Co. chose ShipBob’s global fulfillment solution, using ShipBob’s Melbourne fulfillment center to serve Australian customers locally.

ShipBob began storing, fulfilling and shipping Craft Club Co.’s inventory from Melbourne, integrating with Shopify for real-time inventory sync and providing an intuitive dashboard, bundling and custom packaging options, plus a dedicated Merchant Success Manager. As a result, ShipBob delivered faster turnaround and reliable shipping despite COVID disruptions, eliminated hours of manual packing and stock counts for the founder, and gave Craft Club Co. the operational visibility and easy international expansion path it needed to scale.

Craft Club Co.

Nakisah Williams

Founder