Case Study: Peak and Valley streamlines B2B fulfillment and improves retail accuracy with ShipBob

How Retail-First Brand Peak and Valley Moved From Manual to EDI-Automated B2B to Stock 4,000+ Stores With ShipBob

Peak and Valley is a retail-first herbal supplement brand that grew quickly through major U.S. retailers like CVS, Whole Foods, Kroger, and Vitamin Shoppe. As 95% of its business shifted to B2B, the company needed a fulfillment partner that could handle retailer compliance, routing requirements, and higher wholesale volume. After struggling with manual order processing and errors from a smaller 3PL, Peak and Valley turned to ShipBob and its B2B fulfillment services.

With ShipBob’s EDI-automated retail distribution solution powered by SPS Commerce, Peak and Valley automated wholesale order flow, label generation, and retailer compliance. ShipBob helped reduce fulfillment errors, improve OTIF performance, and save time—most notably cutting 6.5 hours of ops time in the first month and reducing Amazon FBA prep time by 80%. The brand also benefited from ShipBob’s nationwide fulfillment network, which lowered shipping and freight costs while supporting future retail expansion.

Peak and Valley

Nadine Joseph

Founder & CEO