Case Study: Rebel Girls achieves global Kickstarter fulfillment and ecommerce scale with ShipBob

How Rebel Girls Has Empowered Millions Across 75 Countries in Only 3 Years

Rebel Girls, the children‑focused media company behind the bestselling "Good Night Stories for Rebel Girls" series, faced a major logistics challenge after breaking Kickstarter records and rapidly scaling sales. With three crowdfunding campaigns and thousands of backers, the team needed a fulfillment partner to manage complex international reward shipments and ongoing ecommerce orders — so Rebel Girls partnered with ShipBob for 3PL fulfillment, BackerKit integration, and Shopify Plus order fulfillment.

ShipBob handled packing and shipping for Kickstarter rewards and store orders, integrating with BackerKit, distributing inventory across five U.S. fulfillment centers, and enabling services like 2‑Day Express during peak seasons. The partnership allowed Rebel Girls to ship 20,000 backer rewards to 75 countries, support 33,427 Kickstarter backers and $1,760,819 raised across campaigns, fulfill orders across two holiday seasons, and scale distribution that helped the brand reach 3.6 million books sold worldwide — all while maintaining product integrity. ShipBob’s logistics support was key to meeting demand and speeding delivery.

Rebel Girls

Francesca Cavallo

Co-Author