Case Study: Rainbow OPTX achieves 115% growth and saves 120 hours/week with ShipBob

How Rainbow OPTX Grew 115% and Saved 120 Hours Each Week by Outsourcing Fulfillment

Rainbow OPTX, a direct-to-consumer sunglass brand known for mood-boosting color lenses, was struggling to keep up with rapid, seasonal growth while running fulfillment out of the founder’s garage. Owner Noel Churchill was spending as much as 20 hours a day packing orders and needed a scalable solution, so Rainbow OPTX partnered with ShipBob for ecommerce fulfillment and logistics.

ShipBob received Rainbow OPTX’s inventory, integrated with their Shopify Plus store, and began fulfilling orders (including ShipBob’s 2-Day Express program). As a result, Rainbow OPTX grew 115%, handled 2.5× more order volume, saved about 120 hours per week in fulfillment, and saw a 24% increase in average order value on qualifying orders — outcomes Rainbow OPTX attributes to ShipBob’s fulfillment, software, and responsive support.

Rainbow OPTX

Noel Churchill

Owner & Chief Executive Officer