Case Study: Ombraz Sunglasses achieves global expansion and lower cross-border shipping costs with ShipBob

How Ombraz Reduces Barriers to Purchase for International Customers With ShipBob

Ombraz Sunglasses, a Seattle-based maker of patent‑pending armless sunglasses that raised $163,671 on Indiegogo from 1,468 backers across 55 countries, needed to scale international fulfillment and remove barriers to purchase — high shipping costs, duties and the day‑to‑day burden of picking, packing, returns and storage for a two‑person team. To solve that, Ombraz partnered with ShipBob for e‑commerce fulfillment.

ShipBob began fulfilling Ombraz orders in 2018 and implemented multi‑location inventory (3 ShipBob locations in 2 countries, including Ireland and Canada), a custom returns process and faster shipping options, enabling Ombraz to ship to 7 continents and 55 countries. By using ShipBob, Ombraz reduced shipping costs and duties for Canadian and European customers, sped delivery to a few days with no duties at delivery, saved significant time on fulfillment and even offloaded retail order fulfillment (e.g., REI), accelerating the brand’s international growth.

Ombraz Sunglasses

Nikolai Paloni

Co-Founder