Case Study: My Calm Blanket achieves an 18% reduction in cart abandonment with ShipBob’s 2‑Day Express Shipping

How My Calm Blanket Reduced Cart Abandonment by 18% with ShipBob’s 2-Day Express Shipping

My Calm Blanket, a direct‑to‑consumer weighted blanket brand, faced the challenge of shipping heavy 25‑pound products affordably and quickly while scaling beyond a small 3PL. To avoid handling fulfillment in‑house and meet customer expectations for fast delivery, they partnered with ShipBob and enrolled in ShipBob’s 2‑Day Express program and nationwide fulfillment network.

ShipBob spread My Calm Blanket’s inventory across five fulfillment centers and integrated its 2‑Day Express option with the merchant’s Shopify checkout, enabling guaranteed free 2‑day delivery for qualifying orders. The result: an 18% reduction in cart abandonment, lower zone‑based shipping costs for heavy items, improved conversions and revenue, and a scalable fulfillment solution delivered by ShipBob.

My Calm Blanket