Case Study: Kula Cloth achieves 3x order growth and frees founder’s time with ShipBob

How Kula Cloth Sells 3x More Orders Without Spending Time on Fulfillment

Kula Cloth, founded by Anastasia Allison, makes a reusable antimicrobial pee cloth for hikers and outdoor enthusiasts. As demand grew, Anastasia found herself spending all day printing labels and packing orders—unable to travel or focus on growth—so she sought a fulfillment partner and chose ShipBob’s 3PL fulfillment services and Shopify integration.

ShipBob took over order fulfillment, shipping and international logistics, and provided hands‑on account support; the result was dramatic: Kula Cloth’s orders have tripled since partnering with ShipBob, the business ships up to 78 orders in a day without founder involvement, and Anastasia regained time to focus on product and growth. ShipBob’s seamless Shopify integration and cost‑effective international rates allowed Kula Cloth to scale sustainably and pursue new retail and product opportunities.

Kula Cloth

Anastasia Allison

Founder