Case Study: SubSubmarine achieves simplified cross-border fulfillment and lower shipping costs with ShipBob

How Independent Music Label SubSubmarine Simplified Cross-Border Shipping with ShipBob

SubSubmarine, an independent music label and online store based in Melbourne founded by Lee Nania, struggled with costly and complex cross-border fulfillment for vinyl, cassettes, and merch—manually filling customs forms, spending hours at the post office, and paying about $20 USD per Australia-to-US shipment. After COVID-19 made shipping slower and more expensive, SubSubmarine chose ShipBob (via ShipBob’s Growth Plan and BigCommerce integration) to solve its startup-friendly fulfillment needs.

ShipBob provided US-based fulfillment, BigCommerce integration, tracking and customs support, access to US rates (including US Media Mail) and self-onboarding without steep monthly minimums, so SubSubmarine could avoid $250+ startup fees and the weeklong manual packing process for 100+ orders. As a result, ShipBob helped SubSubmarine move more units into the US, offer competitive shipping rates versus prior ~$20 packages, improve order visibility, and free Lee to focus on music and marketing.

SubSubmarine

Lee Nania

Founder