Case Study: FLEO Shorts achieves 30% year-over-year growth and stronger customer experience with ShipBob

How Fitness Brand FLEO Shorts Strengthens the Customer Experience & Grows 30% Year Over Year With ShipBob

FLEO Shorts, a U.S.-manufactured athletic apparel brand serving CrossFitters, weightlifters and other niche athletes, faced growing pains scaling fulfillment as it moved from a kitchen-table startup to a fast-growing direct-to-consumer business. To manage frequent product launches, high-volume release days, and international orders, FLEO Shorts partnered with ShipBob for ecommerce fulfillment and integrated logistics support.

ShipBob deployed its Shopify Plus integration, cloud-based fulfillment technology and multi-center operations to sync inventory, speed SKU creation, enable quick post-purchase edits, and support international shipping—reducing manual work and related fees. With ShipBob, FLEO Shorts achieved 30% year-over-year growth (100% organic), handled selling two months’ worth of unit volume over Black Friday/Cyber Monday, and improved customer experience and scalability.

FLEO Shorts

Carl Protsch

Co-Founder