Case Study: Food Huggers manages viral order surges and sustainable fulfillment with ShipBob

How Eco-Friendly CPG Brand Food Huggers Manages Viral Fulfillment With ShipBob

Food Huggers, an eco-friendly reusable food storage brand, needed a fulfillment partner that could handle unpredictable demand spikes as the business went viral and grew across DTC and wholesale channels. After outgrowing a massive 3PL that was hard to reach, the company partnered with ShipBob for ecommerce fulfillment support, inventory visibility, and more responsive merchant support.

With ShipBob, Food Huggers was able to scale through sudden surges in orders, including a 786% week-over-week spike after a Today Show appearance, while fulfilling 97.3% of orders on time during the first week and maintaining a 98.2% OTIF rate for January. ShipBob’s tech-enabled dashboard, integrations, bundle support, and distributed warehouse network also helped Food Huggers improve inventory management, streamline operations, and support sustainable shipping as sales grew 497% month over month.

Food Huggers

Juliana Brasil

Director of Operations