Case Study: Brummell achieves a seamless last-minute holiday launch and 5,000 sales with ShipBob

How Brummell Delivered on Holiday Sales with Last-Minute Ecommerce Fulfillment from ShipBob

Brummell is a men’s lifestyle brand offering a premium subscription sock service that launched under a tight holiday deadline. Founder Steve Staffan received 15,000 pairs of inventory the day before Thanksgiving and needed a last‑minute 3PL and ecommerce fulfillment partner—so he engaged ShipBob to handle fulfillment, warehousing, and Shopify integration.

ShipBob moved Brummell’s inventory into its Chicago fulfillment center one day after arrival and shipped the first orders within three days, enabling a flawless December 1 launch; Brummell sold 5,000 socks in the first month. Measurable impacts include 15,000 units handled, 1 day to get inventory into ShipBob, 3 days from receipt to first shipment, and ongoing expansion into ShipBob’s Northeast network to reduce transit time and costs.

Brummell

Steve Staffan

Founder & Chief Executive Officer