Case Study: Baby Doppler Achieves Better Inventory Visibility and Lower Shipping Costs with ShipBob

How Baby Doppler Ships 87% of Orders from Zones 1-4 Through ShipBob’s Inventory Placement Program

Baby Doppler, a global healthcare brand and leading online fetal doppler retailer, needed a better way to gain visibility into inventory movement and manage fulfillment across multiple 3PLs. Before working with **ShipBob**, the team struggled with fragmented reporting, limited inventory transparency, and the manual effort required to understand stock levels and distribution.

With **ShipBob’s Inventory Placement Program**, Baby Doppler centralized inventory visibility, simplified allocation, and let ShipBob distribute stock across strategically located fulfillment centers in the US and abroad. The result was stronger shipping performance, including **87.2% of orders shipped from Zones 1-4**, an average shipping zone of **3.2**, lower shipping and fulfillment costs, faster delivery times, and a **4.9/5 customer rating** since joining ShipBob.

Baby Doppler

Mithu Kuna

Co-Founder and CEO