Case Study: Bathorium achieves 70% lower U.S. shipping costs and faster delivery for U.S. expansion with ShipBob

Bathorium Saves 70% on Shipping Costs as They Increase Delivery Speed & Expand in the US

Bathorium, a Canadian luxury bath products brand led by CEO Greg MacDonald, faced prohibitively high and slow cross‑border shipping — paying $18–$25 for one‑pound US shipments that took 7–10 business days and ate into conversions. To break into the US market and support big events like a Good Morning America feature, Bathorium partnered with ShipBob for US fulfillment services and Shopify integration.

ShipBob provided US warehousing, order fulfillment and a dedicated account manager, giving Bathorium predictable shipping costs and faster transit times. The partnership cut US shipping costs by 70%, enabled Bathorium to ship 12,000 units from the GMA appearance in under three days, and drove roughly 20% growth in the US (customer share rising toward 40%), while improving scalability and day‑to‑day operational efficiency with ShipBob.

Bathorium

Greg MacDonald

Chief Executive Officer and Founder