Case Study: Baja Bae’s Scales Global Ecommerce and Simplifies Fulfillment with ShipBob

Baja Bae’s Global Beauty Brand Glows with Help from ShipBob

Baja Bae’s, an Australian natural caramel lotion brand founded by Carly Paiker and Tamarin Oblowitz, grew out of a need for an all‑natural tanning product but struggled with manual fulfillment—filling bottles at home and spending hours packing and standing in line at the post office. To scale globally while keeping their brand front and center, Baja Bae’s turned to ShipBob for fulfillment and inventory management services.

ShipBob implemented inventory management, order fulfillment from its Chicago fulfillment center, and Shopify integration so Baja Bae’s could track the entire process via the ShipBob dashboard. Two years later, Baja Bae’s ships worldwide—from Ireland and Israel to France and Australia—simplified inventory control, a seamless customer experience, and the operational capacity to scale alongside ShipBob.

Baja Bae’s

Tamarin Oblowitz

Co-Founder