Case Study: Sena Sea scales nationwide frozen seafood delivery with ShipAid

How Sena Sea Scaled Premium Seafood Nationwide

Sena Sea, a direct-to-consumer seafood brand, faced significant challenges shipping perishable, frozen seafood nationwide. Minor delays or temperature changes could spoil an order, and standard carrier insurance would not cover this type of damage. This created a major risk to their margins and customer trust as they tried to scale their operations. They partnered with ShipAid to find a solution.

ShipAid provided a branded Shipping Guarantee that replaced the unreliable carrier claims process, allowing for immediate reshipments. Their service also offered lower shipping rates that enabled Sena Sea to standardize overnight delivery without increasing costs. The results were transformative: Sena Sea cut its dry ice usage by roughly 50%, resolved shipping issues in minutes instead of weeks, and gained the confidence to scale, ultimately helping them quadruple online sales during demand spikes.

Sena Sea

Sena Wheeler

Founder