Case Study: Subminimal achieves global delivery confidence and margin growth with ShipAid

Subminimal - Customer Case Study

Subminimal, a premium coffee equipment brand with a global customer base, faced significant challenges with international shipping. Their high-value, fragile packages were often lost, stolen, delayed, or damaged, which threatened both customer trust and their profit margins. They needed a reliable solution to safeguard their shipments and their revenue, leading them to partner with ShipAid.

ShipAid implemented its branded Shipping Guarantee service, allowing Subminimal to take control of the post-purchase experience. The solution generated $7,949.85 in revenue with a 66.6% customer opt-in rate across nearly 8,000 orders, delivering a 3.13x revenue-to-cost ratio. With an issue rate of just 0.37% that was 100% resolved with zero backlog, ShipAid helped Subminimal transform international delivery into a scalable, trust-led system that protected their margins.

Subminimal

Dominic Symons

Founder and CEO