Case Study: Crieff Hydro brings The Meikle to life with The Shine Agency

Crieff Hydro refreshes dining spaces with The Shine Agency in a £5M refurbishment

The Shine Agency partnered with Crieff Hydro on a major £5M dining refurbishment project to create several new bar and restaurant venues. The specific challenge was to design and brand a new breakfast restaurant space for the hotel as part of this larger initiative.

Working closely with the Crieff Hydro team, The Shine Agency developed the brand for The Meikle breakfast space. The solution was inspired by historical materials from the hotel's archive, including Dr. Meikle's original notes, and featured a logotype based on his signature alongside complementary typefaces. The Shine Agency successfully created a brand that captures a moment in time through a contemporary lens, aligning with the hotel's overall aesthetic.

Crieff Hydro