Case Study: WSS achieves a community-driven retail transformation with Shikatani Lacroix Design

WSS refreshes its community-driven store experience after 50+ years with Shikatani Lacroix Design

The client, WSS (Warehouse Shoe Store), a community-focused footwear retailer, faced the challenge of updating its store experience to support expansion beyond Southern California. Its existing stores were difficult to navigate and competitors were mimicking its community-based approach. WSS engaged the vendor, Shikatani Lacroix Design, to create a new retail design that would amplify the shopping experience without sacrificing its authentic brand identity.

Shikatani Lacroix Design's solution made WSS's broad product selection the central focus by simplifying the store layout for easier navigation. The design reinforced the brand's community heartbeat with a bold entryway, local signage, and a custom map feature. By creating a more inspirational and organized environment, the vendor helped WSS strengthen its market position and appeal to new customers while honoring its long-standing local connections.

WSS (Warehouse Shoe Store)