Case Study: Walmart transforms its toy zone into a playful, high-impact destination with Shikatani Lacroix Design

Walmart transforms its toy zone with Shikatani Lacroix Design for Canada’s number-one toy destination

The customer, Walmart, needed to transform its toy zone to maintain its position as Canada's top toy destination. Their challenge was to create a highly visible and cost-effective experience that was both playful and flexible for brand partnerships, all while working within existing operational standards. Vendor Shikatani Lacroix Design was engaged for environmental graphic design and wayfinding.

Shikatani Lacroix Design developed a solution using a classic "Toy Box" theme to appeal to a broad audience. The solution utilized large, simple graphics high on the back wall for long-distance visibility and a major three-dimensional "TOY SHOP" centerpiece hanging above the zone. This created a strong, cohesive, and highly impactful backdrop that stayed on-brand while supporting seasonal campaigns. The vendor successfully delivered a flexible and cost-effective design that enhanced the customer experience.

Walmart