Case Study: Tropicana achieves stronger shelf presence with Shikatani Lacroix Design

Tropicana refreshes Tropics packaging after almost 20 years with Shikatani Lacroix Design

The customer, Tropicana, faced the challenge of updating its Tropics juice line after nearly two decades without a redesign. The packaging needed to be revitalized to improve shelf presence and clarify flavor options, all while preserving the brand's established equity of bold fruit flavor and a tropical essence. The vendor, Shikatani Lacroix Design, was engaged to provide identity and package design services to address this.

Shikatani Lacroix Design implemented a strategic package redesign focused on improving in-aisle decision-making. The solution included an enlarged wordmark, prioritized key claims for better legibility, vibrant natural fruit imagery, and strategic color blocking. The new design achieved a sunnier, more vibrant shelf presence with unmistakable flavor cues, enhancing shopability across the entire juice lineup for the customer.

Tropicana