Case Study: Tropicana Canada achieves a vibrant brand refresh with Shikatani Lacroix Design

Tropicana refreshes packaging and website with Shikatani Lacroix Design using a 100% recyclable carafe

The customer, Tropicana (a division of PepsiCo Canada), faced an increasingly competitive fruit-based beverage market and needed a distinct, consistent identity to stand out. They engaged the vendor, Shikatani Lacroix Design, for a comprehensive solution including package design, web design, and out-of-home marketing to revitalize their brand.

Shikatani Lacroix Design created a vibrant and impactful new visual identity for Tropicana. The solution included a redesigned, recyclable carafe with color-banded labels, a new website with a superior user experience, and bold campaign visuals. This refreshed look, which leveraged the iconic straw-in-orange metaphor, was applied cohesively across all brand touchpoints to create a strong and lasting impact for Tropicana Canada.

Tropicana