Case Study: Toronto Blue Jays achieve sales growth with Shikatani Lacroix Design’s immersive digital store experience

Toronto Blue Jays exceed all sales targets with Shikatani Lacroix Design

The Toronto Blue Jays faced a challenge with declining fan interest following their World Series wins and the loss of Canada's other MLB team. To capture the hearts of fans across Canada and in Toronto, they engaged the vendor Shikatani Lacroix Design for environmental design and digital experience services.

Shikatani Lacroix Design created a digitally immersive retail store focused on experience rather than just merchandise. The solution included a dynamic entranceway, an animated hat wall, and extensive digital signage to create a journey for fans. This strategy proved highly successful for the Toronto Blue Jays, exceeding all sales targets regardless of the team's on-field performance.

Toronto Blue Jays