Case Study: The Source achieves an immersive retail transformation with Shikatani Lacroix Design

The Source transforms its retail experience with Shikatani Lacroix Design in limited-space stores

The Source, formerly known as Radio Shack, faced a significant challenge in engaging customers within its limited retail space. The company needed to re-establish its reputation as a destination for the latest electronics. To address this, they hired the vendor Shikatani Lacroix Design to examine and transform their customer experience.

Shikatani Lacroix Design implemented a comprehensive retail transformation focused on creating an immersive experience. The solution included interactive try-before-you-buy stations, digital displays for promotions, and dedicated focal points for hero products like headphones and mobile devices. This redesign allowed customers to better experience the technology, successfully re-establishing The Source as the go-to place for the latest electronics.

The Source