Case Study: Kraft Heinz launches premium Renée’s Dips packaging with Shikatani Lacroix Design

The Kraft Heinz Company launches 4-flavor premium dip packaging with Shikatani Lacroix Design

The Kraft Heinz Company sought to expand its Renée's brand from refrigerated dressings into the premium produce dip category. The challenge was to create a new packaging design that would make a strong visual impact, justify a premium price point, and stand out on retail shelves. They engaged the vendor Shikatani Lacroix Design for its package design services to achieve this.

Shikatani Lacroix Design developed a fresh and contemporary package design that broke category conventions. The solution used wholesome illustrations of real ingredients to convey quality and a premium, craft feel. This new design successfully aligned with the Renée's brand principles, helping the product range to stand out and make an instant impact in its new market.

The Kraft Heinz Company