Case Study: Tetley improves herbal tea shelf presence with Shikatani Lacroix Design

Tetley sharpens herbal tea shelf presence with Shikatani Lacroix Design

Tetley, a long-standing tea company, partnered with the design firm Shikatani Lacroix Design to refresh its herbal tea line. The challenge was to improve the packaging's shelf presence by making it easier for consumers to navigate the different flavors and quickly understand the product benefits, all while maintaining the brand's established heritage and premium quality.

The solution from Shikatani Lacroix Design involved a strategic overhaul of the canisters. They introduced vivid, close-up imagery of key ingredients like mint leaves and lemon wedges, used saturated background colors for better SKU differentiation, and employed larger, bolder typography. A key wellness benefit, "Caffeine Free," was given greater prominence. The redesign successfully enhanced flavor clarity and shopability, creating a stronger visual impact on the shelf while reinforcing the trusted Tetley brand identity.

Tetley