Case Study: Tetley brings bold wellness-focused tea packaging to shelf with Shikatani Lacroix Design

Tetley launches Live herbal teas in late 2022 with Shikatani Lacroix Design

Tetley, the number one tea brand in Canada, sought to attract new customers by capitalizing on the wellness trend with a new line of herbal teas. The challenge was to create packaging design for the Tetley Live teas that emphasized the emotional impact of the teas' benefits and flavors. The vendor, Shikatani Lacroix Design, was engaged to develop a solution that would connect the product to a larger sense of well-being.

Shikatani Lacroix Design created a solution that gave each flavor a bold personality through differentiated patterns, colors, and modern typography. This design approach tied the teas to individual expression and well-being, helping them stand out on store shelves. The new Tetley Live teas launched in late 2022 and quickly made a measurable impact in the herbal tea category.

Tetley