Case Study: Regions Bank achieves a scalable digital-physical branch experience with Shikatani Lacroix Design

Regions Bank scales a 360-degree branch experience across 1,700 branches with Shikatani Lacroix Design

Regions Bank faced the challenge of adapting its physical branches as customer behavior shifted toward online and digital banking. They approached Shikatani Lacroix Design (SLD) to create a scalable, customer-centric design that would better connect the physical and digital experience for their network.

Shikatani Lacroix Design implemented a comprehensive 360-degree branch redesign built on the bank's "Make Life Better" brand promise. The solution included universal banking pods, digital signage, and a more consultative sales approach, all designed to create a sense of transparency and flexibility. This new design was successfully scaled to ensure a consistent experience across Regions Bank's entire network of 1,700 branches.

Regions Bank