Case Study: Progresif creates a Gen Z-focused flagship store with Shikatani Lacroix Design

Progresif grows beyond five years with Shikatani Lacroix Design

Progresif, a challenger telecommunications brand in Brunei, partnered with design firm Shikatani Lacroix Design (SLD) to address a key challenge. Their goal was to evolve beyond a traditional telco store and create a vibrant, community-driven space that would deeply engage and inspire a younger, Gen Z audience.

Shikatani Lacroix Design created a flagship store that functions as a cultural hub, with a professional recording studio at its center. The flexible layout, featuring fixtures on wheels and interactive digital touchpoints, allows the space to host live performances and workshops. This innovative solution from Shikatani Lacroix Design successfully redefined the telecom retail experience, turning the store into a modern destination for community connection and establishing a truly progressive brand identity.

Progresif