Shikatani Lacroix Design
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Case Study: Petro-Canada CareMakers Foundation builds awareness for family caregivers with Shikatani Lacroix Design
A Shikatani Lacroix Design Case Study
Petro-Canada CareMakers Foundation boosts awareness with Shikatani Lacroix Design
The Petro-Canada CareMakers Foundation, a relatively new organization, sought to build awareness for its purpose of supporting Canadian family caregivers amidst competition from more established charities. They engaged Shikatani Lacroix Design to develop a visual identity, website, and content strategy to amplify their national presence and communicate their mission with an optimistic voice.
Shikatani Lacroix Design created a dynamic visual identity system and a website featuring impactful storytelling, full-color photography, and strong calls-to-action. The solution leveraged the foundation's own data and success stories to encourage donations and involvement. This new brand presence successfully built awareness for the Petro-Canada CareMakers Foundation, using the power of stories to support their cause.
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