Case Study: PepsiCo Foods Canada modernizes Quaker baking products with Shikatani Lacroix Design

PepsiCo Foods Canada launches Quaker baking products with Shikatani Lacroix Design

The customer, PepsiCo Foods Canada, faced the challenge of revitalizing its Quaker line of baking products and launching a new oat flour to stand out in a competitive market. To address this, they engaged vendor Shikatani Lacroix Design for a package design service to help extend the brand beyond its traditional breakfast aisle presence.

Shikatani Lacroix Design implemented a solution focused on large, indulgent imagery and bold color blocks that leveraged Quaker's existing brand equity. The new packaging differentiated the products on shelf with engaging photos of ingredients and finished items, successfully capturing customer imagination and modernizing the product line for lasting growth.

PepsiCo Foods Canada