Case Study: PepsiCo Foods Canada drives shelf engagement with Shikatani Lacroix Design’s limited-edition CHEETOS packaging

PepsiCo Foods Canada launches 3 limited-edition CHEETOS flavors with Shikatani Lacroix Design

PepsiCo Foods Canada sought fun and engaging package designs for their limited-edition CHEETOS snacks, which featured uniquely Canadian flavors and shapes like ketchup and maple leaves. The challenge was to create distinct visuals that would capture attention on the snack shelf while maintaining the brand's mischievous spirit embodied by its mascot, CHESTER CHEETAH. The vendor, Shikatani Lacroix Design, was engaged for their package design expertise to meet this goal.

Shikatani Lacroix Design developed playful packaging that vividly brought the themes to life. For the ketchup flavor, Chester Cheetah is shown writing with ketchup, while for the maple leaf shape, he is depicted in a celebratory picnic scene. The designs successfully communicated the unique product attributes and reinforced the brand's personality. The work by Shikatani Lacroix Design ensured the limited-edition line achieved strong customer engagement at the point of sale.

PepsiCo Foods Canada