Case Study: Nu Skin elevates brand engagement with Shikatani Lacroix Design

Nu Skin elevates Nu Xtore with Shikatani Lacroix Design through user-driven insights and immersive design

The customer Nu Skin engaged the vendor Shikatani Lacroix Design to create a new retail environment, the Nu Xtore, that would go beyond a traditional store. Their challenge was to design a space that could simultaneously promote Nu Skin's innovation, nurture its community, creatively tell its brand story, provide engaging product information, and host events, all while embodying the brand's mission to help customers "Discover the best you."

Shikatani Lacroix Design developed a solution centered around the "Fountain of You" concept, inspired by the client's logo. This was expressed through circular forms, radiant color, shimmering light-play, and digital integration to create an interactive and aspirational space. The resulting Nu Xtore successfully blends a gallery, science center, community hub, and event space. According to Nu Skin's VP of Marketing, Shikatani Lacroix Design delivered beyond expectations, elevating the Nu Skin brand to new heights through a meticulous strategy and a digital immersive experience design.

Nu Skin