Case Study: Moosehead Lager achieves first-to-market radler success with Shikatani Lacroix Design

Moosehead Lager triples initial sales expectations with Shikatani Lacroix Design

The customer, Moosehead Lager, partnered with the vendor Shikatani Lacroix Design for packaging design. Their challenge was to launch a new Moose Light Radler to capture a younger audience in a competitive market, distinguishing it from other similar beverages.

Shikatani Lacroix Design created packaging that clearly distinguished the product as a first-to-market juice-and-beer combination. This solution successfully communicated its unique qualities, tripling the company's initial sales expectations in Atlantic Canada.

Moosehead Lager