Case Study: Moosehead Breweries Limited captures Canadian spirit and boosts shelf appeal with Shikatani Lacroix Design package design

Moosehead Breweries Limited unveils package designs for cartons, cans and bottles with Shikatani Lacroix Design

The customer, Moosehead Breweries Limited, faced the challenge that its classic, traditional beer packages were not standing out on crowded retail shelves. To captivate both new and loyal consumers, the company engaged the vendor Shikatani Lacroix Design for a package design service.

Shikatani Lacroix Design created a series of packages for cartons, cans, bottles, and merchandise that captured the diverse scenery and unique elements of Canada. This solution forged an emotional connection with customers by evoking cherished Canadian experiences. The new designs successfully provided instant impact for the Moosehead brand on shelf and supported lasting growth.

Moosehead Breweries Limited